0:01 So today I want to go over the comparison of proactive versus reactive when it comes to your cyber security outlook. 0:11 While it might seem cost effective to wait until a problem arises, the potential damage from a cyber attack or data breach can be devastating, both financially and reputationally, if you are waiting. 0:26 Investing in ongoing cyber security support is actually a great investment for the safety, reputation and future of your business. And here’s a couple of reasons why. 0:35 compare the proactive versus reactive approach. for ongoing support services means that you’re being proactive about your cyber security and that’s always there. 0:44 It’s going to be better than reactive because once a breach happens, damage is already done. You really want to just spend that money towards preventing a breach rather than waiting until a breach occurs. 0:57 and 0:58 rectify vulnerabilities before they’re actually exploited, which is obviously the better choice, whereas the reactive approach will often, involve damage control after the fact which leaves you scrambling and that’s never a good place to be. 1:15 If we look at the cost effectiveness, ,of paying for ongoing support versus just waiting until something happens like, hey, oh, I haven’t used the support in a while. 1:23 I don’t need it. I’m gonna cut down. Well, I can give you a real-life example.I had one client who’s now a client who had a breach. 1:33 To the point where their email server was fully taken over and had been sending out thousands of emails. And their business email was shut down for a couple days because of it due to the, due to the breach and the lack of security awareness. 1:51 Well, that breach cost this person a couple thousand dollars. Whereas, if that had been secured properly and maintained properly, you would have been paying, they would have been just, paying for the service on a yearly and would have also had the other benefits that the services come with in terms 2:12 of keeping up with all of those potential vulnerabilities and service hardening. So, the reputation damage from a breach can, I mean, easily lead to loss of business. 2:27 I mean, if you look at, just search cost of data breach info graphic, you can see what I’m looking at. 2:34 I mean, you can, like, these are great. Big businesses, of course, but even for small ones, I mean, it’s the, the industry is huge and it’s a, can cost a fortune and put you out of business if, with just one breach. 2:47 There was an info graphic I saw earlier that something like 42% of businesses got a business after a breach.I 2:55 mean, you can do the search on your own, but the, the data doesn’t lie there. question becomes would you rather scramble when something happens or would you rather be proactive and then if something does happen, you know, with you being proactive, at least you have a path to go down. 3:13 peace of mind alone can be amazing for your business as well. You know that you have ongoing support meaning you know that you always have someone to count on to call and rather than having to scramble last minute, typically when there’s someone that you are working with consistently, you get better 3:30 SLAs, better response times, guaranteed response times. Or rather than, oh hey now my business has been hit, now I have to figure out who I can call. 3:40 Or hey I’m not in a contract with someone, well you never know where you’re gonna, where that’s gonna go that could lead to more financial loss for you. 3:48 So again. You want the peace of mind knowing that you’re safe and in good hands. landscape changes constantly so you obviously want to make sure you’re staying updated. 3:59 Now if you’re not a if you’re not a techie person or you don’t I mean you’re running your business, you have your own, you have your own function. 4:08 You want to make sure that someone is dedicated to keeping you updated, keeping you patched, making sure that the latest vulnerabilities are rectified and easier. 4:18 Zero days are patched, if you’re not on top of that and that’s a full-time job, then you’re, you never know when you’re going to be at risk and where you’re going to be at risk. 4:28 So that’s where you help to have someone that’s always keeping that eye out for you. your data is valuable, your data is everything, and you want to make sure that you’re safeguarding that and having someone to consistently safeguard that, whether it’s data backups, encryption, whatever it may be 4:46 . That’s, that’s something that, again, goes into that full-time job of maintaining the cyber security outlook and making sure that data is not being stolen, sold, misused, and is securely intact. 5:02 Tacked for your business to be able to utilize. The ongoing support helps protect this valuable asset, ensuring that your business and customer data maintains confidential and secure. 5:13 also brings in compliance. Many industries actually have strict regulations regarding data protection. Ongoing support can actually ensure that you remain compliant and avoid potential legal repercussions. 5:25 Something like PCI DSS comes into play here where you’re taking credit cards. You want to make sure that you’re doing the best you can to stay within compliance there. 5:36 Making sure that all security holes are patched and that you are not vulnerable to something that was, ,leaked four years ago. 5:48 Then of course we have downtime reduction. Cyber attacks can easily lead to a significant amount 5:53 of downtime. You don’t want to disrupt your business operations because you weren’t being proactive. This goes back to how some of these businesses go out of business after a breach. 6:04 It’s because, if it’s not because their customers decided to leave them because they no longer trust them with something like LastPass, thenif you didn’t know about the LastPass breach, LastPass was a password manager that got breached and a lot of the customers lost track. 6:20 I pressed and have switched over to other vendors, myself included. I switched over from LastPass to OnePassword because of their breach and the way that they handled it. 6:32 So this goes into that disruption, the last thing you want to do. What you want to do is have a loss there, have downtime, and that downtime could lead to customer business. 6:52 Back up and running. Now, not to say that having someone on hand is going to prevent this, but it’s certainly going to give you a better chance of not having downtime and reducing downtime. 7:03 One big point is having expertise on your side. Cybersecurity is a complex field, and it requires specialized knowledge. It is a full-time job in itself, and by investing in ongoing 7:15 support, you have access to help. Who can guide you through the ever-changing landscape. One less thing for you to have to keep up with. 7:24 training is a huge one, or if you’re a consumer. Making sure that you’re aware is a big one. One of the biggest vulnerabilities in any tech is the human element, no matter how hardened a computer is, the human link in that chain can always fail. 7:44 This is why phishing and ransomware are such big industries because humans are easy to trick, humans are easy to get past, whereas the system might be secure but the human lets them in. 7:58 of 7:59 what not to click, what to click. Now this doesn’t mean being paranoid, but this means you want to make sure that you know enough to, or to, to not inadvertently click something you shouldn’t or open something you shouldn’t and this and have it going back to that expertise on your side if you’re not 8:15 sure you have someone to ask that will can respond in a timely manner rather than having to see a lot of people Thank 9:53 you for listening, and I hope you learned something here, and you have a wonderful day.