The $3,000 Question That Changed Everything
Picture this: A successful business owner calls their trusted MSP and says, “Can you just help me set up GoHighLevel? It should be simple.” Three months later, that “simple setup” has evolved into ongoing marketing consulting, SEO strategy sessions, and campaign management—billed at premium MSP rates. Neither side is thrilled.
Sound familiar? Many business owners wonder: Where does technical support end and marketing consulting begin? And why does it matter to your bottom line?
Why Modern Tech Blurs the Lines
Modern marketing platforms (or SEO) like GoHighLevel and Cloze demand both tech configuration and strategic marketing. It’s natural to turn to your MSP—they manage your systems, so why not your marketing tech?
With Your Personal Ninja, we support and execute marketing systems with a tech-first, SLA-backed, project-based approach—not the daily hand-holding a marketing agency provides. Need ongoing creative or campaign management?
We’ll scope those as projects or connect you with agency partners, always quarterbacking the technical side.
What Your MSP Actually Does Best
Your MSP builds and protects the highway your marketing travels on—but they don’t drive the vehicle. We excel at:
- Network management & monitoring
- Cybersecurity & threat response
- Data backup & disaster recovery
- Patch management & updates
- Hardware/software troubleshooting
- Cloud infrastructure management
Without this foundation, even great marketing fails. We keep systems operational, secure, and ready for growth.
How It Works: Your Personal Ninja Approach
Think of us as your first call for anything growth stack—marketing tech, revenue ops, websites, phones, analytics, compliance.
Here’s how we handle every request
- Do it: If it’s technical or operational, we knock it out under your plan.
- Scope it: For deeper, hands-on cycles, we define the project and outline costs up front.
- Place it: If it’s outside our best lane, we bring in specialists—and stay owner on technical access and data security.
VA assist included: Your plan includes a small VA time pool for routine tasks—light GHL updates, content loads, CRM hygiene, web edits. If a task needs more, we’ll flag it and move to project scope—no surprises.
Three Modes of Engagement
1) Core Tech Management (included)
Reliability, security, identities, backups, patching, and the technical side of marketing systems. We monitor, harden, and improve proactively.
2) Tech-Forward Marketing Assist (light-touch)
Quick wins—wiring, tweaks, QA, attribution sanity checks—handled within your VA/support window. Scheduled reviews, not daily hand-holding.
3) Project or Fractional Ops (on request)
For ads, funnels, builds, nurture sequences—delivered by our VA + engineering team. Billed as fair-use overages or scoped projects, depending on effort.
Simple rule: If a request needs more than typical support, we’ll scope it before work begins.
Real Scenario: How Requests Flow
Let’s say you want a new marketing funnel plus a few DNS updates and pixel tweaks:
- DNS/pixel tweaks: Done with your included hours.
- New funnel: We’ll scope it as a project, confirming cost and timeline before starting.
- Ongoing optimizations? We’ll advise if it fits core support, or recommend project/agency options—always flagging before billing changes.
Why Hands-On Marketing ≠ IT Flat Rate
Marketing execution is labor-intensive and iterative compared to IT operations.
IT benefits from automation, standardization, and SLAs; marketing requires creative cycles, frequent testing, and daily tuning.
That’s why a flat MSP rate can’t cover ongoing heavy marketing lift without overages or a scoped project.
Effort Snapshot (Typical Month)
| Area | IT / Core Tech | Hands-On Marketing |
|---|---|---|
| Cadence | Periodic checks, alerts, patch windows | Multiple touchpoints/week, campaign calendars |
| Work Type | Standardized tasks, automation-friendly | Creative briefs, copy/design, A/B tests |
| Change Rate | Predictable (scheduled updates) | High (bids, budgets, offers, targeting) |
| Success Signals | Uptime, security, ticket SLAs | ROAS/CPA, CTR/CR, pipeline impact |
| Ownership | Reliability & data plumbing | Strategy, creative, daily optimization |
What This Means for Pricing
- Core plan covers the technical backbone and light-touch assist (plus your VA pool).
- When effort becomes creative, continuous, or high-frequency, we:
- Bill ticketed overages for incremental VA/assist tasks, or
- Scope a project with milestones and estimates.
- Net: You pay MSP rates for the tech that makes marketing work—and only fund heavy lift when you actually need it.
Examples: When Costs Shift Beyond a Flat Rate
- Always-on ad ops: Weekly creative swaps, audience tests, and bid adjustments across Google + Meta.
Outcome: moves from core assist → ticketed overages or project if sustained. - New funnel build: Multi-step GHL funnel with landing pages, forms, automations, and tracking.
Outcome: scoped project before work begins, though many times this can be done as a ticket with overages being billed at slightly lower VA rates. - High-velocity content edits: Frequent web page copy/design updates and SEO experiments.
Outcome: starts in VA pool → overages if volume persists. - Attribution overhaul: Server-side tagging, offline conversions, CRM remap, dashboarding.
Outcome: project due to specialized, multi-system effort. - Social management: Daily posting, comment moderation, and creative iterations.
Outcome: not auto-managed; engage as ticketed overages or a project, or we place an agency and stay your technical owner.
Need the hands-on version? Tell us the goal (leads, bookings, sales).
We’ll recommend project vs. ticketed overages and confirm before any billing change.
What This Means for Your Business
- Save: Get proactive tech care and light-touch marketing assist at MSP pricing—not agency retainer rates.
- Flexible: One front door for any ops, tech, or marketing system tasks.
- Transparent: If your usage goes above what’s included (like extra VA hours), those overages are billed at our standard hourly rate. You’ll always see charges itemized—no hidden fees. For larger or ongoing work, we’ll scope it and confirm the cost before starting, but hourly VA tasks are billed as completed so you know exactly what you’ve used.
Ready for clear, proactive growth support? Submit any request—if it goes beyond standard support, we’ll scope it and keep you in control.
“We’re not a traditional marketing agency—we’re your technical growth partner. We’ll support, manage, and optimize your marketing stack, but bring in creative specialists when heavy creative is required.”
