SEO poisoning, also known as search poisoning, is a cyber assault tactic that involves the creation and optimization of harmful websites in order for them to appear prominently in search results. Cybercriminals use search engine optimization strategies to link their sites to popular or trending themes like holidays, news stories, and viral videos. These websites may be empty of relevant content or contain content stolen from legitimate websites. Credential theft, malware infections, and financial losses can all result from SEO poisoning. It is critical to be aware of this threat and to take precautions to protect yourself from it. To avoid SEO poisoning, keep your browser and antivirus software up to date, avoid clicking suspicious-looking links, and exercise caution while visiting new websites.
Here are two more in depth reads: https://thedfirreport.com/2022/05/09/seo-poisoning-a-gootloader-story/and https://www.sentinelone.com/blog/breaking-down-the-seo-poisoning-attack-how-attackers-are-hijacking-search-results/
Chrome Plugin to Help Identify Safe Sites: https://www.mywot.com/